How Google AI Overviews and Perplexity Are Reshaping Organic CTR: A 500,000 Query Forensic Study
Our research team analyzed over 500,000 search queries across SaaS, Ecommerce, Healthcare, and Professional Services. We examine how zero-click generative summaries depress traditional top-of-funnel clicks, what types of entity graphs win AI citations, and how modern brands can defend their traffic.